The Costliest Africa Mistakes Are Made Before Entry

Failure becomes visible in the market, but the decision that made it likely may have been taken months earlier – when leaders approved the premise, partner, structure, timetable or operating model. By Deon Führi Africa practitioner, author and speaker with three decades of operational and professional experience across Africa. Failure begins before it is visible […]

Africa Is Not One Market. That Is Not the Most Dangerous Assumption.

The largest risks are rarely visible in a market-sizing slide. They sit in the institutions, relationships and decisions that determine whether opportunity can be converted into execution. By Deon Führi Africa practitioner, author and speaker with three decades of operational and professional experience across Africa. Correct, but insufficient Every conference discussion about Africa now opens […]