Privacy & Website Policy
Last updated: September 2026
This Privacy & Website Policy explains how personal information is collected, used and protected when you visit and use www.deonfuhri.com.
The website is operated by Deon Führi and provides information about his work as an Africa practitioner, author and speaker, including his books, insights, speaking engagements and related activities.
We respect your privacy and are committed to protecting your personal information in accordance with applicable South African law, including the Protection of Personal Information Act 4 of 2013 (POPIA). Government of South Africa
1. Information we collect
We may collect personal information that you voluntarily provide when using this website.
This may include:
- Your name
- Email address
- Contact details
- Information contained in a message or enquiry
- Information relating to speaking, media, board appointment or book enquiries
- Your preferences when registering interest in The Africa Decision
- Any other information you choose to provide to us
The website currently provides contact facilities for speaking engagements, board appointment enquiries, media and interview requests, book matters and general correspondence. Deon Fuhri
We may also automatically collect limited technical information when you visit the website, such as:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Approximate date and time of access
- Referring website
This information may be used for website security, administration, analytics and improving the website experience.
2. How we use your information
Personal information may be used to:
- Respond to enquiries and requests
- Communicate with you about speaking engagements, media enquiries or board opportunities
- Respond to book-related enquiries
- Process registrations of interest in The Africa Decision
- Send newsletters or other communications where you have requested or consented to receive them
- Provide information you have requested
- Maintain and improve the website
- Monitor website performance and security
- Comply with applicable legal obligations
We will not use your personal information for purposes that are incompatible with the purpose for which it was collected, unless permitted or required by law.
POPIA establishes requirements including accountability, processing limitation, purpose specification, information quality, openness, security safeguards and data-subject participation. Justice South Africa
3. Newsletter and email communications
If you register your interest in The Africa Decision or subscribe to receive communications from the website, your email address may be used to send you information relating to:
- The Africa Decision
- New books or publications
- Articles and Insights
- Speaking engagements
- Relevant updates from Deon Führi
The website describes the intended newsletter as “One substantial note a month” and states that subscribers may receive updates on The Africa Decision and a sample chapter when available. Deon Fuhri
You may unsubscribe from marketing or newsletter communications at any time by using the unsubscribe mechanism provided in the relevant email or by contacting us directly.
4. Sharing of personal information
We do not sell or rent your personal information.
Personal information may be shared with trusted third-party service providers where reasonably necessary to operate the website or provide a service you have requested.
These providers may include services used for:
- Website hosting
- Email delivery
- Newsletter distribution
- Website analytics
- Website security
- Form processing
- Technical maintenance
Where third parties process personal information on our behalf, appropriate measures should be taken to protect that information and to ensure that it is processed only for authorised purposes.
We may also disclose personal information where required or permitted by law.
5. Third-party websites
This website may contain links to websites operated by third parties, including book retailers, social media platforms and other external resources.
These websites operate under their own privacy policies and terms.
We are not responsible for the privacy practices, security or content of third-party websites.
You should review the privacy policy of any external website before providing personal information to it.
6. Cookies
This website may use cookies and similar technologies.
Cookies are small files stored on your device that can help a website recognise your browser and remember certain information.
Cookies may be used for purposes such as:
- Website functionality
- Security
- Understanding how visitors use the website
- Improving website performance
- Remembering preferences
Where third-party analytics or other services are used, those services may also place cookies or collect technical information in accordance with their own policies.
You can control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of parts of the website.
7. Security
Reasonable technical and organisational measures are used to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
You should therefore avoid sending highly confidential or sensitive information through ordinary website forms or email unless specifically requested.
8. How long we retain information
Personal information will be retained only for as long as reasonably necessary for the purpose for which it was collected, or for as long as required by applicable law.
The retention period may depend on:
- The nature of the enquiry
- Whether an ongoing relationship exists
- Legal or regulatory requirements
- Legitimate business and record-keeping requirements
When personal information is no longer required, it will be deleted, destroyed or otherwise disposed of in an appropriate manner, subject to applicable legal requirements.
9. Your rights
Subject to applicable law, you may have rights in relation to your personal information, including the right to:
- Ask whether we hold personal information about you
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of information where legally appropriate
- Object to certain forms of processing
- Withdraw consent where processing is based on consent
- Request information about how your personal information is being processed
Requests should be sent to:
We may need to verify your identity before processing a request relating to your personal information.
POPIA specifically provides rights and remedies concerning personal information processed in accordance with the Act. Justice South Africa
10. Direct marketing
Where we send marketing or promotional electronic communications, we will do so in accordance with applicable law.
You may opt out of receiving marketing communications at any time.
Unsubscribing from marketing communications will not prevent us from sending you necessary administrative or transactional communications where these are required to respond to an enquiry or provide a service.
11. Children
This website is intended primarily for adults and professional audiences.
We do not knowingly collect personal information from children for marketing purposes.
If you believe that a child has provided personal information to us without appropriate consent, please contact us so that the information can be reviewed and, where appropriate, removed.
12. Accuracy of website content
The content published on this website is provided for general informational and educational purposes.
Deon Führi writes and speaks from his professional and personal experience concerning Africa, infrastructure, investment, development finance, business, leadership and execution. The website describes his work and perspectives in these areas. Deon Fuhri
Nothing on this website should be interpreted as:
- Financial advice
- Investment advice
- Legal advice
- Tax advice
- Engineering advice
- A recommendation to invest in a particular project, company, country or market
Readers should obtain appropriate professional advice before making decisions based on information published on this website.
13. Intellectual property
Unless otherwise stated, the content of this website, including:
- Articles
- Written material
- Photographs
- Graphics
- Logos
- Branding
- Original publications
- Other website content
is owned by or licensed to Deon Führi and may be protected by applicable intellectual property laws.
You may access and read the website for personal and legitimate professional purposes.
You may not reproduce, republish, distribute, modify or commercially exploit substantial portions of the website’s content without prior written permission, except where permitted by law.
Brief quotations may be used for legitimate purposes provided that appropriate attribution is given.
14. Website availability
We aim to keep the website available and accurate, but we do not guarantee that the website will always be:
- Available
- Error-free
- Secure
- Free from interruptions
- Completely up to date
The website may occasionally be unavailable because of maintenance, technical problems, hosting issues or circumstances outside our control.
15. Limitation of liability
To the extent permitted by applicable law, Deon Führi will not be liable for losses or damages arising from:
- Reliance on information published on the website
- Temporary unavailability of the website
- Errors or omissions in website content
- Use of third-party websites linked from the website
- Technical failures or security incidents beyond reasonable control
Nothing in this policy is intended to exclude or limit any liability that cannot lawfully be excluded or limited.
16. Changes to this policy
This policy may be updated from time to time to reflect changes to:
- The website
- Services and functionality
- Privacy practices
- Applicable legislation
- Third-party services
The latest version will be published on this page, together with the date on which it was last updated.
17. Contact
If you have questions about this Privacy & Website Policy or how your personal information is handled, please contact:
Deon Führi
Email: deon@deonfuhri.com
Website: www.deonfuhri.com
For website enquiries, please use the contact form available on the website.